Breakthroughs for Faster
Healing from our Company to You

In 2014, three tenured product executives founded CrossRoads Extremity Systems to launch breakthrough products for faster healing. They wanted to create a company based on their values and what they enjoyed most about being medical device engineers. Throughout their 20-plus year careers, their most rewarding experiences were working with surgeons to improve surgeries and help patients heal faster. This has become the core of CrossRoads. 

We work with surgeons to develop breakthrough products such as the miniBunion® and dynaBunion® implants and procedures that cannot be found anywhere else.

With over 40 combined years of experience in the high-tech medical device industry, our founders wanted their new company to embrace what they found to be the keys to success: ingenuity, integrity, hard work and service to community and family.

The name CrossRoads was chosen as a reminder of these American values that are deeply rooted in our company culture. We work tirelessly to demonstrate these ideals in our service to patients, surgeons, hospitals, sales partners and each other. Through our unwavering commitment to our core values, we have become the best in our industry at providing breakthrough products for faster healing.

We work with surgeons to develop breakthrough products for faster healing that cannot be found anywhere else

CrossRoads Extremity Team

Our Founders

Vernon Hartdegen

Vernon Hartdegen

CEO, Co-Founder and Board Member

Vernon and his wife Jennifer moved from Louisiana to Tennessee in 1996. Vernon is a life-long orthopedic professional. After completing his bachelor’s degree in Biomedical Engineering from Louisiana Tech, he joined Smith and Nephew Orthopedics as a product development engineer while simultaneously completing his masters degree in Biomechanical Engineering from the University of Tennessee. In 2000 he moved to Wright Medical Technology where he progressed through the ranks from engineer to Senior Director of Product Development. During his 9-year tenure at Wright, he oversaw the development of both reconstruction, upper extremity and foot and ankle products. Vernon then moved into the start-up company environment with senior leadership roles at two companies before he, Glen Coleman and Chad Hollis founded CrossRoads in 2014. Vernon currently resides in Collierville, TN with his wife and 4 children.

Why CrossRoads is Different:
“Different is built into our company DNA – starting with the individual people working here all the way to the CrossRoads operating room experience. We think and act differently because our company is filled with passionate people who continue to strive to always perform better – we don’t settle for being the best.”

Chad Hollis

Chad Hollis

VP R&D and Co-Founder

After graduating with a mechanical engineering degree from the University of Tennessee, Chad began his engineering career in consumer goods. After six years, Chad moved to Wright Medical Technology where he worked as a development engineer for reconstruction and extremities and had various roles of increasing responsibility. He then moved to engineering management for IMDS and Biomimedica until cofounding CrossRoads.

Why CrossRoads is Different:
“Our speed of innovation development is unparalleled in the industry. We can react quickly if we, or one of our customers, have a concept for a device or technique that will improve patient outcomes. This allows us to constantly stay at the forefront of technology.”

Heath Harrell

Heath Harrell

VP of Business Development

Heath joined CrossRoads in October 2014 to serve as VP of Business Development. He has over 20 years of experience in Orthopaedic industry. Prior to arriving at CrossRoads, he worked at Stryker where he was the Director of Medical Education for the foot and ankle division. Heath has spent the majority of his orthopedic career in the foot and ankle space. He got his initial start in orthopedics at Wright Medical Technology where he worked in Marketing and as an Extremity Sales Rep. Following that, he worked at 2 successful start-ups, Nexa Orthopedics and Memometal, Inc (MMI).

Heath graduated from the University of Memphis with a bachelor’s degree in Business Administration with a focus in Business Management.

Why CrossRoads is Different:
“We’re a family here. We see our distributors as true partners and make every effort to help them educate surgeons and their Reps.”

Tim Slayton

Tim Slayton


Tim has extensive, executive financial management and operational experience. He has worked as a financial officer in orthopedic companies for the last 15 years. His career started at Accenture (Andersen Consulting). After Anderson, he continued to grow in his profession; specializing in manufacturing companies, including all functional areas related to finance, accounting, IT and HR.

Tim earned an MBA in Finance from the University of San Francisco.

Why CrossRoads is Different:
“This company is made of the nicest people in the industry, yet everyone has a drive to keep on being the best. This culture touches every aspect of what we do.”

Alex Winber

Alex Winber

VP Marketing

Before joining CrossRoads, Alex worked in orthopedic sales and marketing for 23 years. After three years as a sales representative for Wright Medical Technology, he was given the opportunity to transition to product management and marketing. He remained at Wright for 13 more years, earning his MBA and eventually receiving responsibility over the hip and knee marketing divisions. From Wright, Alex moved into the start-up company environment and was instrumental in the turnarounds and acquisitions of two companies: Sonoma Orthopedics and Omni Life Science.

Why CrossRoads is Different:
“CrossRoads has a true family dynamic that allows sales, engineering and marketing to work well together. We have mutual respect and admiration. That fuels us all to work to the best of our abilities.”

Mark Fisher

Mark Fisher

VP Sales

Mark has been in orthopedic sales for 30 years. He began his career as an independent sales representative for Wright Medical Technology and eventually transitioned into sales management and executive sales management. Before joining CrossRoads, Mark was VP of sales for Biomedical Enterprises (BME) where the sales grew under his direction from a declining $3M to $21M until the company was acquired by DePuy/Synthes in 2016.

Why CrossRoads is Different:
“This company constantly creates phenomenal products. Every member of our sales team is passionate about these products. However, unlike other companies, our sales team is even more passionate about our company and everyone in it..”

Bob Fencl

Bob Fencl

VP of Operations

Bob joined CrossRoads in 2020 and has been in the orthopedic medical device industry for over 20 years. Prior to CrossRoads, Bob spent 19 years at Wright Medical Technology. He started his career in product development then moved into a marketing role where he ultimately led Wright’s foot and ankle division. From there, he moved to operations where he became the Vice President of Customer Experience. This role gave him responsibility for all aspects of US distribution and customer service with a team of over 350 employees who managed two central distribution centers and 23 regional service
centers across the US.

Why CrossRoads is Different:
“CrossRoads is a unique company full of talented and passionate individuals that are obsessed with foot & ankle surgery. We work together to deliver innovative solutions to the operating room while providing a level of service that is unrivaled in our industry.”

Our Board

Mike Mogul

Mike Mogul

Chairman, Healthpoint Capital

Mike is the President and Managing Director of Healthpoint Capital. Prior to Healthpoint, Mike was President, Chief Executive Offcer and Director of DJO Global, a $1 billion firm in the Orthopedic sector owned by Blackstone. DJO was the fastest growing firm in Total Joint implants and Consumer Sports Medicine under his leadership. Prior to joining DJO, Mike served as Group President, Orthopedics for Stryker Corp. managing Stryker’s global orthopedic businesses, which represented approximately $3 billion in revenue. Additionally, in his 22 years in the musculoskeletal space at Stryker, Mike served as Managing Director of all of Stryker’s divisional segments in Germany, Austria and Switzerland.

John H. Foster

John H. Foster

Healthpoint Capital

John is a 37-year veteran of private equity investing and a successful entrepreneur and executive. He founded Foster Management Company in 1972, which managed seven private equity funds. Additionally, he was founder and CEO of most of Foster Management’s portfolio companies including Foster Medical Corporation and NovaCare, Inc. He is Healthpoint Capital’s specialist on China: Trustee of the Asia Fund, Asian Cultural Council and a Founder/Advisory Board Member of the Asia Society Policy Institute. He was formerly a Board Member of Avon, Inc. and Corning Incorporated, a Trustee of the Asia Society, the Hospital for Special Surgery in New York, the Burke Rehabilitation Hospital, and the Children’s Hospital of  Philadelphia, on the Dean’s Council at the Harvard School of Public Health, and an Overseer of the Amos Tuck School of Business Administration.

Milen Todorov

Milen Todorov

Healthpoint Capital

Prior to joining Healthpoint Capital, Milen Todorov was a Director in the global healthcare team at UBS Investment Bank, focusing on the musculoskeletal sector. While at UBS, Milen executed over 25 M&A and capital raising transactions with aggregate value in excess of $35 billion. He began his career in economic litigation consulting at Charles River Associates.

Gary Stevenson

Gary Stevenson

MB Venture Partners

Gary co-founded MB Venture Partners in 2001 after six years in healthcare investment banking and research. He also spent seven years in a variety of general management roles with Abbott Laboratories, one of the largest and most diversified healthcare companies in the world. He is a certified public accountant and a chartered financial analyst. Gary is a board member or observer for several MBVP portfolio companies and also serves on the board of Life Science Tennessee and ZeroTo510.

It’s actually very simple:

We care. We work hard. We do and think differently.

If you’re a surgeon, patient, or prospective sales partner, you should get to know us because our products really do help patients heal faster.



We are dedicated to creating believers in CrossRoads by:

Delivering on the promise of faster healing for patients.

 Improving the operating room experience

Developing breakthrough products and services

Promoting responsibility, sustainability, and sound ethics





Serving others with passion and urgency


Treating others with integrity, dignity, and respect regardless of circumstances


Complex problems require different thinking and breakthrough solutions


Commitment to the pursuit of excellence in every area of our business


CrossRoads Extremity Systems® (CRE) is committed to conducting its affairs in compliance with all applicable laws and regulations, and with the highest ethical standards. We established this Code of Conduct to ensure CRE meets our commitment to ethical and lawful conduct. This Code of Conduct applies to all employees, officers, and directors of CRE, as well as contractors, consultants and distributors who provide services on CRE’s behalf.

This Code of Conduct establishes policies and procedures intended to guide employees, officers, directors, contractors, consultants, and distributors in the performance of their duties and responsibilities and ensure compliance with CRE’s commitment to ethical and lawful conduct.

Compliance concerns may be reported directly to the Compliance Officer at (901) 221-8406 extension 120.

CrossRoads supports research and educational grants. Complete the grant form below and email to



California Declaration of Compliance Program

Declaration of Adoption of Comprehensive Compliance Program Pursuant to California Health and Safety Code Section 119402 CrossRoads Extremity Systems®, LLC. (“CRE”) is in the business of designing, manufacturing, and selling orthopedic medical devices. As a medical device manufacturer, CRE has developed a comprehensive compliance program that is specific to the nature of the business as a medical device manufacturer and consistent with the United States Department of Health and Human Services Office of Inspector General Compliance Program Guidance for Pharmaceutical Manufacturers. The purpose of our compliance program is to prevent and detect violations of law or company policy. Our compliance program is based upon the principles set forth in the Advanced Medical Technology Association Code of Ethics on Interactions with Healthcare Professionals (AdvaMed Code) and the Company’s Code of Business Conduct. The AdvaMed Code is substantially equivalent to 

the Pharmaceutical Research and Manufacturers of America Code on Interactions with Healthcare Professionals (PhRMA Code) but reflects the unique interactions between medical technology companies and health care professionals. CRE Code of Business Conduct is our statement of ethical and compliance principles that guide our daily operations and articulates our fundamental principles, values, and framework for action within our organization. Additional compliance guidance is communicated through our Compliance Manual for the U.S. which applies to interactions with healthcare professionals to the extent that they provide services or medical technologies in the United States. This guidance establishes explicit limits on gifts, promotional material or items, or activities that CRE or its representatives may provide to an individual healthcare professional. CRE declares that to the best of its knowledge,  CRE complies with the provisions of California Health and Safety Code Section 119402 as of November 10, 2011.

Contact Information

Use the contact form to let us know how we can help you!
For more information on miniBunion® go to
For more information on dynaBunion® go to
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6423 Shelby View Dr. Suite 101,
Memphis, TN 38134


Phone: (901) 221-8406


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